Marketing


Gartner Reveals Top IT Predictions for 2012 and Beyond

Gartner, Inc. has revealed its top predictions for IT organizations and users for 2012 and beyond. Analysts said that the predictions herald changes in control for IT organizations as budgets, technologies and costs become more fluid and distributed.
This year’s selection process included evaluating several criteria that define a top prediction. The issues examined included relevance, [...]

OSCAR Introduces Marketing Initiative for Franchisees

Running her business for five years Clare Muir, from Hampshire, took up a new OSCAR marketing initiative that has helped her to see the bigger picture on how to promote and refocus the image of her business.
“Even after running a successful OSCAR business for five years I still needed to know more and a new [...]

Audio Podcast - Farm shop loyalty scheme helping local businesses take on the big boys

As an alternative loyalty scheme to rival supermarkets signs up more than 500 businesses in just six months, a local business owner under the scheme, Heather Copley talks about her experience running a small business in today’s climate.

A shopping loyalty scheme set up to get people out of supermarkets and into farm shops is gathering [...]

How to Save Money on Your Marketing

As a small business there is very little money in the budget for PR, marketing and communications, so why not do it yourself?
There are many things that you need to consider when you start a new business, but one of the most important things you need to think about is both your communications and PR. [...]

Audio Business Podcast - Boost Business By Getting IT Savvy

Is Social Media the key to growing your business?

UK Small-to-medium-sized businesses (SMB’s) can grow and boost their business if they become more IT (Information Technology) savvy.
So says a recent survey of IT decision-makers of SMB’s, which shows that 96% of them consider IT to be crucial to business growth. And yet surprisingly, over a quarter [...]

My Top Productivity Tools for Small Businesses

As the founder of an organisation that helps small businesses grow, one of the key challenges often faced by owners is how to increase my productivity.
At a basic level, increasing productivity starts with developing an optimised, streamlined workflow for day-to-day company administration. Thankfully, there are literally dozens of tools that can help you do just [...]

SMEs still not catching on to social networking

Some interesting results from a survey by Insurantz.com showing Small businesses are still not catching on to social networking.

Just 16% of UK SMEs embrace sites like Facebook or Twitter as essential tools for business
56% of businesses put off by lack of understanding
65% have yet to see any benefit from social networking
Leisure and tourism industry most [...]

MIT Team Uses Multi-Level Marketing Principles to win DARPA $40,000 Treasure Hunt in just 9 hours

The Defense Advanced Research Projects Agency (DARPA) has announced that the  MIT Red Balloon Challenge Team won the $40,000 cash prize in the DARPA Network Challenge, a competition that required participants to locate 10 large, red balloons that had been placed at undisclosed locations across the United States. The MIT (Massachusetts Institute of Technology) team [...]

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RSS World Business Report

  • WBNews: Wall Street update 03 Feb 2012 February 3, 2012
    Wall Street celebrates as unemployment in the United States falls to its lowest for almost three years. The surprise drop in the US unemployment rate has pushed the Dow share index in New York to its highest level since May 2008, four months before Lehman Brothers went bankrupt.

RSS Peter Day's World of Business

  • GlobalBiz: The Road Ahead For Electrical Engines? 04 Feb 12 February 4, 2012
    Alexander Schey is just 26, and in the garage of a fairly ordinary house in west London where he, and a few other fellow London students, built a battery powered electric car. Then, to raise awareness of their new battery management system, they drove along 25-thousand kilometres of the Pan American Highway. But this was more than just an elaborate student […]
  • GlobalBiz: Do It Yourself Jobs: 28 Jan 12 January 28, 2012
    If times are hard, why not set up your own business rather than try to find a job somewhere else? Peter Day hears from young entrepreneurs who think that one way of beating recession is to start from scratch. Producer: Caroline Bayley Editor: Stephen Chilcott

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